The Data Flywheel
Why This Gets Better Every Day
Two platforms, one data layer. Every contractor campaign feeds the homeowner network. Every homeowner sign-up enriches contractor intelligence. The cycle never stops.
How the Flywheel Spins
Seven steps. One continuous loop. Each revolution adds data, revenue, and network density.
Contractor Signs Up ($399/mo)
Home service professional joins the platform. Gets access to property intelligence, campaign builder, and vendor marketplace. Revenue starts from Day 1.
Campaigns Built & Sent via Vendors
Contractor builds targeted direct-mail campaigns using property data filters (age of equipment, HomeScore, home value). Orders are routed through white-label vendor marketplace.
Mailer Has QR Code to MyHomeStory
Every postcard and mailer includes a QR code linking to the homeowner's property profile on MyHomeStory. This is the bridge between both platforms.
Homeowner Signs Up (FREE)
Homeowner scans QR, sees their property page, creates a free account. Adds equipment details, service history, uploads documents. Their data enriches the network.
Data Grows — HomeScore + Equipment + History
Every sign-up deepens the property graph. Equipment ages, warranties, service records, consent signals, ownership changes. The property file becomes permanently richer.
Better Intelligence, Better Targeting
More data = smarter filters. Contractors can target "homes with HVAC installed before 2015" or "HomeScore under 5.0 within 15 miles." Campaign ROI improves with every cycle.
Contractor Upgrades, Refers Homeowners
Seeing results, the contractor upgrades for consented data access. They refer more homeowners to MyHomeStory. The cycle accelerates.
Cycle returns to Step 2. More data from homeowners means better campaigns, better targeting, more sign-ups. Each revolution compounds.
The Math Behind the Machine
Every metric feeds the next. This is how 1,000 contractors become 227,500 new properties per year.
Each contractor sends avg 3 campaigns per month
Each campaign includes a QR code linking to MyHomeStory
Average QR code scan rate on postcards
New homeowner sign-ups per contractor per year
1,000 contractors x 28 = 28,000 new homes/year
475 mover partners x 420 moves/year = 199,500 homes/year
New homes entering the network annually
227,500
new homes entering the network annually
"Properties don't leave. Homeowners change. Data persists."
Six Revenue Layers
Stacked revenue streams. Each layer compounds as the network grows.
Layer 1: Contractor Memberships
$399/mo recurring
Layer 2: Campaign Credits
1 credit = 1 export, pay-as-you-go
Layer 3: Vendor Marketplace
Rev share + white-label fees
Layer 4: Data Enrichment
Third-party data partnerships
Layer 5: Consulting & Training
Onboarding, strategy, CS
Layer 6: Insurance API (Future)
Property data intelligence for insurers
Each layer compounds. More data = better intelligence = higher contractor retention = more revenue per layer.
People move.
Properties don't.
Each property becomes a permanent data node in the network. Ownership changes, but the property file grows forever.
Service History
Every service call, repair, and maintenance visit
Equipment Data
HVAC, water heater, roof — install dates, brands, models
HomeScore
Composite health metric that updates over time
Ownership Changes
New owners inherit the property file, not personal data
Documents
Warranties, receipts, inspection reports
This is the Carfax model applied to homes.
Vehicle history reports created a $2B+ market. Home service history is 10x larger.
The Compounding Effect
Year-over-year, the network strengthens itself. These are not linear projections.
Year 1
227K
new properties
1,000 contractors active
475 mover partnerships
28K homes via QR codes
199.5K homes via movers
Year 2
580K+
cumulative properties
2,800 contractors (word of mouth)
More data = higher retention
Vendor marketplace live
Insurance API in pilot
Year 3
1.2M+
cumulative properties
5,000+ contractors
Data moat established
6 revenue layers active
Path to $120M ARR visible
See Both Sides of the Flywheel
Explore the homeowner experience on MyHomeStory and the contractor intelligence platform. Click through every screen.