Performance Analytics
Track campaign effectiveness, export volume, and ROI across all channels.
Total Campaigns
47
+5 this month
Total Exported
12,450
+1,600 this month
Avg Response Rate
3.8%
+0.4% vs last quarter
Est. Revenue Generated
$284K
+$32K this month
Monthly Export Volume
Records exported per month (last 12 months)
Response Rate by Channel
Average response rate across campaign channels
Credits Used by Month
Credit consumption trend over 12 months
Close Rate by Equipment Age
Older equipment correlates with higher close rates
Key Insights
Equipment age 12+ yr = 3.2x response rate
Leads with aging equipment (12+ years) respond to outreach 3.2x more often than those with newer systems. Prioritize these records in your campaigns.
Tuesday sends outperform by 18%
Direct mail and email campaigns sent on Tuesday mornings have an 18% higher open/response rate compared to other days of the week.
6x9 postcards have highest ROI at $4.20 per lead
Among all direct mail formats, the 6x9 postcard format delivers the best cost-per-lead at $4.20, beating letters ($6.80) and oversized cards ($5.40).